About Us

HEED NYC is a Manhattan, NY based luxury fashion brand that produces ready-to-wear, sneakers, hand bags, eyewear, timepieces and other accessories. The company focuses on producing "statement designs" that focus on being aware of and taking heed to a growing multi-cultural society that is driving the evolution of fashion. Our vision is to embrace the diversity; to be unapologetically fearless and to expand our brand footprint worldwide. 

Partnerships

Im a STORE, INFLUENCER or DESIGNER and I want to partner with HEED NYC?

News/Press

Hamptons Fashion Week '23
Ellement Magazine Editorial
Fashion Week Online - MSW '23 Feature
ELLE Magazine Slovenija - Miami Swim Week
Harpers Bazaar Vietnam - Feature: Miami Swim Week '23
MSW '23
Style Cruz Magazine #44 - Feature: POP OF COLOR
December 21: Modern Luxury Magazine
November 21: Weekly Style Magazine
Style Cruz Magazine #44 - Feature: POP OF COLOR
December 21: 29 MOEVIR MAGAZINE | FIFTY SHADES OF BROOKLYN
November 21: Modern Luxury - Philadelphia Style Magazine
Gifting: New York Theological Seminary
MAGNUM M.S.K In-Store at Rip City Skate
Featured: HEED NYC Luxury Sunglasses Featured at Polo Hamptons
Featured: Veuve Clicquot - Clicquot in the Sun Annual Hamptons Event
Featured: TheDailyFrontRow HEED NYC Luxury Sunglasses
Featured: New York Style Guide Interview with HEED NYC CEO Taheed R Watson
HEED NYC Designs Custom Bags for Real Husbands of Hollywood
Featured: Fashion 360 Magazine Editorial - ROCKAWAY WITH ME
Featured: Industry Rules Issue #73 Interview with HEED NYC CEO Taheed R Watson
Featured: Hampton's Fashion Week 2021 - HEED NYC Luxury Sunglasses
Gifting: BET AWARDS 2021
HEED NYC Partners with New York Graffiti Artist to Produce Limited Edition Collection
Gift Guide: Signature Bride - Valentines Day Gift Guide
Featured: Industry Rules Issue #66 | HEED NYC Black Designers
HEED NYC Featured at 2019 Hampton's Fashion Week
Media Lounge
HEED NYC Featured in New York Style Guide at Hampton's Classic VIP Brunch on Opening Day
Featured: HEED NYC Luxury
HEED NYC + MAGNUM M.S.K
HEED NYC PARTNERS WITH MEXICAN ARTIST GLO MY
Black Design Collective Auction
Equally Wed Gifting Sponsor
Signature Bride Holiday Gift Guide
INDUSTRY RULES MAGAZINE
HEED NYC Donates Luxury Duffle Bags and Watch Set to DIFFA For Fight Against AIDS
Bronze Magazine Father's Day Gift Guide
BOSSIP Father's Day Gift Guide
Soul Train Awards 2019
HEED NYC Gifts the 2019 Front Page Award Honorees Signature Clear Unisex Tote Bag

Product Gallery

Vegan Leather Sneakers
Black Frame Coal Tint Eyewear
ICE Frame Yellow Tint Eyewear
ICE Frame Rose Tint Eyewear
Black & White YAYA Large Duffle Bag
Black Frame Green Tint Eyewear
Vibe NERO Eyewear
ICE Frame Ice Blue Tint Eyewear

Editorial Gallery

Luxury Eyewear Collection
ICE Frame Coal Tint Eyewear
ICE Frame Yellow Tint Eyewear
ICE Frame Rose Tint Eyewear
Black & White YAYA Large Duffle Bag
Black Frame Green Tint Eyewear
Blue Cobalt Candy Silicone Watch
ICE Frame Ice Blue Tint Eyewear

LUXURY EYEWEAR COLLECTION

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BLACK FRAME - COAL TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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BLACK FRAME - YELLOW TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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BLACK FRAME - ROSE TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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BLACK FRAME - GREEN TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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BLACK FRAME - BLUE TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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ICE FRAME - ICE BLUE TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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ICE Frame Rose Tint Eyewear

ICE FRAME - ROSE TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

learn More
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ICE FRAME - YELLOW TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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ICE FRAME - MINT TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

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ICE FRAME - COAL TINT

100% handmade in Italy Luxury Sunglasses. Uniquely shaped; bold framed; high quality, Italian acetate. Embellished with silver logo hardware and laser engraved unique serial number 

learn More

MEDIA VIDEOS

HAPPY CUSTOMERS

I love HEED NYC so much. Great quality eyewear and excellent customer service! 

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Ms. Black Barbie

Photography - NC USA

OUR PARTNERS

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Contact Us

  • Address: 35 W 33rd St, New York, NY 10001
  • Phone: 212-641-0945
  • Email: info@heednyc.com
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