HEED /hēd/ NYC
Verb: pay attention to; take notice of.
HEED NYC is a Manhattan, NY based luxury fashion brand that produces ready-to-wear, sneakers, hand bags, eyewear, timepieces and other accessories. The company focuses on producing "statement designs" that focus on taking note, being aware of and taking heed to a growing multi-cultural society that is driving the evolution of fashion. Our vision is to embrace the diversity; to be unapologetically fearless and to expand our brand footprint worldwide.