About Us

HEED /hēd/ NYC

Verb: pay attention to; take notice of.
HEED NYC is a Manhattan, NY based luxury fashion brand created by designer and founder Taheed R Watson. The company was conceived in late 2017 and the online shop officially launched January '20. The company produces ready-to-wear, sneakers, hand bags, scarves, fragrances, eyewear, timepieces and other accessories. 
The company name HEED (/hēd/) NYC is not just an eponymous adieu to the founder, but a statement that our designs will focus on taking note, being aware of and taking heed to a growing multi-cultural society that is driving the evolution of fashion. Our vision is to embrace the diversity; to be unapologetically fearless and to expand our brand footprint worldwide.  
HEED NYC has already started partnering and creating LIMITED EDITION COLLECTIONS with Mexican Artist, Producer and DJ GLO MY as well as Iconic/Legendary New York Street Artist Magnum M.S.K. Each product collection is expected to be released online late in'20.

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